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Getting started with Demand Plus

Updated over 6 months ago

Benefits of Demand Plus

Drive more direct bookings and reduce reliance on OTAs by listing your property on popular metasearch engines via Demand Plus.

  • Increased visibility — your property will be listed on top metasearch sites Google Hotel Ads, Trivago, and Tripadvisor

  • Own your guest data and build direct relationships. Bookings will be made via your Little Hotelier booking engine.

  • Pay only a small transaction fee for completed stays, with easy monthly reconciliation for cancellations

  • Pay a lower commission structure than typical channel rates (20-30%)

  • Easy sign up and simple to use. To get started, go to Distribution > Demand Plus

How much does Demand Plus cost?

  • No setup or monthly fees

  • Pause or cancel at any time

  • Only pay a small commission fee on completed stays (on the net reservation value of each completed stay, which excludes credit card fees, taxes, and service charges)

  • The commission varies per region — view current rates in commission rates in Distribution > Demand Plus during or after activation

How can I activate Demand Plus?

To get started and activate Demand Plus, go to Distribution > Demand Plus > Get started.

Follow the setup steps to activate Demand Plus and connect your booking engine.

Set up and find your property on metasearch sites

Important note: Before your property will appear on Google Hotel Ads, Tripadvisor, and Trivago, you must complete the setup and create a metsearch profile for each site. Once setup has been completed, it may take up to two weeks before your listings are live on Google Hotel Ads, Trivago, and Tripadvisor.

Your property details in Little Hotelier must match exactly with the details set up for your metasearch profiles.

The correct category must be selected on your metasearch profile:

  • Google Hotel Ads: Hotel property category

  • Trivago: Accommodation category

  • Tripadvisor: Hotels category

Google Hotel Ads

Required setup:

  • Create a Google Business profile matching your Little Hotelier property details.

  • Your property must be listed under the Hotel property category

To check your Demand Plus listing:

  1. Search for your property on Google

  2. Look for your booking engine link in price comparisons

Trivago

Required setup:

  • Create a Trivago profile matching your Little Hotelier property details

  • Your property must be listed under the Accommodation category

To check your Demand Plus listing:

  1. Go to Trivago’s website and search for your property name

  2. Look for the Hotel Website rate in search results

Tripadvisor

Required setup:

  • Create a Tripadvisor profile matching your Little Hotelier property details

  • Your property must be listed under the Hotels category

To check your Demand Plus listing:

  1. Search for your property on Tripadvisor

  2. Look for your direct booking price

  3. Click View deal and check you are redirected to your booking engine

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