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Learn about Demand Plus

Updated over 10 months ago

Drive more direct bookings and reduce reliance on Online Travel Agencies (OTA) by listing your property on popular metasearch engines via Demand Plus.

Benefits

  • Increased Visibility: Featured on Google Hotel Ads, Tripadvisor and Trivago

  • Own your guest data and build direct relationships. Bookings will be made via your Little Hotelier booking engine.

  • Pay a small transaction fee for completed stays with easy reconciliation for cancellations or no shows

  • Pay lower commission rates than typical OTA channels (20-30%)

  • Easy setup and monthly reconciliation process

Pricing

  • No setup or monthly fees

  • Cancel or pause anytime

  • Only pay commission on completed stays

  • Net reservation value billing (excluding commission, taxes and card surcharges)

  • Commission rates vary by region

Metasearch site requirements

  • Create individual profiles on each metasearch site (Google Hotel Ads, Tripadvisor, Trivago)

  • Property details in each listing must match property details in Little Hotelier

  • Allow up to two weeks for listings to go live

  • Ensure correct category is selected

Google Hotel Ads

  • Create a Google Business profile

  • Listed under the Hotel property category

  • Verify listing:

    • Search for your property on Google

    • Look for Official website rate in price comparisons

Tripadvisor

  • Create a Tripadvisor profile

  • Listed under Hotels category

  • Verify listing:

    • Search for your property on Tripadvisor

    • Check your direct booking price

    • Click View deal and verify booking engine redirect

Trivago

  • Create a Trivago profile

  • Listed under the Accommodation category

  • Verify listing:

    • Search for your property on Trivago

    • Look for "Hotel Website" rate in search results

Activate Demand Plus

  1. Navigate to Distribution > Demand Plus

  2. Click Get started

  3. Follow setup prompts

Monitor bookings

  • Review reservation emails for Demand Plus confirmation

  • Check monthly statements via Distribution > Demand Plus

  • Complete monthly reconciliation by the 7th to only pay for completed stays

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