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Learn about Demand Plus

Updated over 6 months ago

Drive more direct bookings and reduce reliance on Online Travel Agencies (OTA) by listing your property on popular metasearch engines via Demand Plus.

Benefits

  • Increased Visibility: Featured on Google Hotel Ads, Tripadvisor and Trivago

  • Own your guest data and build direct relationships. Bookings will be made via your Little Hotelier booking engine.

  • Pay a small transaction fee for completed stays with easy reconciliation for cancellations or no shows

  • Pay lower commission rates than typical OTA channels (20-30%)

  • Easy setup and monthly reconciliation process

Pricing

  • No setup or monthly fees

  • Cancel or pause anytime

  • Only pay commission on completed stays

  • Net reservation value billing (excluding commission, taxes and card surcharges)

  • Commission rates vary by region

Metasearch site requirements

  • Create individual profiles on each metasearch site (Google Hotel Ads, Tripadvisor, Trivago)

  • Property details in each listing must match property details in Little Hotelier

  • Allow up to two weeks for listings to go live

  • Ensure correct category is selected

Google Hotel Ads

  • Create a Google Business profile

  • Listed under the Hotel property category

  • Verify listing:

    • Search for your property on Google

    • Look for Official website rate in price comparisons

Tripadvisor

  • Create a Tripadvisor profile

  • Listed under Hotels category

  • Verify listing:

    • Search for your property on Tripadvisor

    • Check your direct booking price

    • Click View deal and verify booking engine redirect

Trivago

  • Create a Trivago profile

  • Listed under the Accommodation category

  • Verify listing:

    • Search for your property on Trivago

    • Look for "Hotel Website" rate in search results

Activate Demand Plus

  1. Navigate to Distribution > Demand Plus

  2. Click Get started

  3. Follow setup prompts

Monitor bookings

  • Review reservation emails for Demand Plus confirmation

  • Check monthly statements via Distribution > Demand Plus

  • Complete monthly reconciliation by the 7th to only pay for completed stays

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