Overview
Track your booking engine's performance and understand guest conversion patterns by integrating Google Analytics 4. This integration provides valuable insights into traffic sources, user behaviour, and booking conversion rates.
Before you begin
Create a Google Analytics account if you don't have one
Set up a Google Analytics 4 property for your website
Note down your Measurement ID (you'll need this later)
If you’re new to Google Analytics 4, learn the basics here
Integrate Google Analytics 4 with your booking engine
Step 1: Configure your property website
Navigate to Setup > Property details
Click the pencil icon in the Contact section
Enter your website URL in the Website field (this is the page that leads to your booking engine)
Click Save
Step 2: Connect Google Analytics 4
Navigate to Direct booking > Configuration > Plug-in apps
Click on Google Analytics 4
Enter your Measurement ID from your Google Analytics 4 account
Click Enable
Your integration is now active. Google Analytics 4 will now track clicks and conversions through your booking engine.
Enable cross-domain tracking
Skip this step if your booking engine uses domain masking (e.g., 'reservations.yourhotel.com').
If your booking engine uses a different domain than your website, follow these steps:
Follow the steps in the 'Set up cross-domain measurement via the Admin' section of this Google Analytics 4 article
When adding domain conditions:
Set Match type to Contains
Add the appropriate domain based on your region:
APAC region: book-directonline.com
EMEA and AMERS regions: direct-book.com
If using a third-party payment gateway, add their domain too:
BimoPay: bimopay.com
Paydollar: paydollar.com
PayPal: paypal.com
Paystack: checkout.paystack.com
PesoPay: pesopay.com
SiamPay: siampay.com
Add tracking code to your website
Get your tracking code
In Google Analytics 4, go to Admin
Under Property column, select Data streams
Click on your web data stream
Click View tag instructions
Select Install manually
Copy the provided code
Add Code to Website Builder
If you use Little Hotelier’s Website Builder:
Navigate to Website Builder > Advanced settings > Third-party widget
Paste the code
Click Save and then Publish
Allow up to 15 minutes for changes to take effect
Verify your integration
Wait 24-48 hours for data to appear
In Google Analytics 4, go to Reports > Acquisition > All Traffic > Source/Medium
Select the e-commerce segment to view booking engine traffic
Advanced configuration setup
Read the Google Analytics 4 knowledge base
Consider working with a certified Google partner for professional setup
Contact one of our expert digital marketing partners for industry-specific optimisation