Overview
The competitor rates report provides real-time comparisons between your property’s rates and those of up to ten competitors, helping you make informed pricing decisions to maximise occupancy and revenue.
Data source
Competitor data comes from Booking.com. Competitors must be connected to Booking.com and have open availability for their rates to appear in the report.
You can refine the report by filtering data based on:
Number of nights
Number of guests
Meals included
Cancellation policy
Managing competitors
To add, change or delete competitors from the report:
Navigate to Reports > Insights > Competitor rates
Click Manage competitors
Search for competitors using either:
Drop-down list search
Map view (click the pinpoint icon)
Select up to ten competitors (minimum of three recommended for accurate data)
Click Save
Viewing reports
Calendar view
Switch between calendar and graph views using the calendar/graph icon in the top right.
The calendar view displays the percentage difference between your property’s lowest rate and your competitor’s lowest rate for each date:
Red cells indicate your rate is higher
Green cells indicate your rate is lower
Other indicators:
SOLD: Room is sold out or has a minimum restriction applied
Unavailable: Property isn't offering rooms for that day
MLOS: Property has a minimum length of stay restriction (MLOS)
Pricing comparison rules
Pricing comparison rules will determine what percentage your rates are considered higher or lower than your competitors’ rates:
Click the green/red arrow button in the top right of the calendar/graph
Set your preferred percentage thresholds for rate comparisons
Graph view
The graph view includes:
Visual representation of competitor rates
Detailed table showing:
Individual competitor rates
Rooms sold (with year-over-year comparison arrows):
Median rate across all competitors
Notes:
Data in the competitor rates report is automatically refreshed every 24 hours
Manually refresh the data by clicking Refresh in the top left of the calendar/graph
Download the report as a CSV file using the Download CSV button at the top of the page