What are promo code links?
Promotion codes allow you to create custom URLs for your booking engine. When clicked, these URLs will take visitors to a filtered page showing only the rooms and rates linked to the promo code. As an example, you can assign a promo code to all rates for a particular room type or just to select rate plans.
You can create promo codes with or without discounts, making them versatile tools for both special offers and targeted marketing.
Why should I use promo code links?
Create custom links for different marketing campaigns or guest segments
Send guests directly to relevant offers without them having to search
Remove friction from the booking journey with a streamlined experience
Track marketing effectiveness by monitoring which promotions drive the most bookings
Creating a link for a promo code
Follow these simple steps to generate your custom booking link:
Navigate to Direct booking > Promotion codes
Create your promotion code and assign it to the appropriate rates
Return to the Promotion codes page and click Expand all (or the down arrow next to your promo code)
Click the Promotion code link button
Your custom link is now copied to your clipboard to use
Link formats
Your custom link will follow one of these formats depending on your property's location:
Europe, Middle East, Africa, Americas